Why Can't Warner Bros Make Fun Superhero Films?

The new Iron Man 3 trailer arrived yesterday and damn me it looks good. Most of the Marvel films over the last few years have been good, solid superhero films that manage to stand on their own as well as merge into the excellent Avengers film that really did deliver all it promised.

I'm a DC fan, though, and I find myself wondering why DC (and its parent company Warner Bros) are finding it so difficult to emulate the success Marvel have had, not to mention Fox with the X-Men franchise.

Iron Man 3 Trailer

Wow.

I haven't been so excited by a trailer since Prometheus. Let's hope this turns out waaaaaaaaaaay better than that did.

They Might Have A Point

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Warner Bros are one of the biggest studios in the world and they own DC Comics who own some of the most recognisable superheroes ever but with the exception of Superman and Batman, nothing seems to be happening on the film front.

How many people outside of comics had heard of Iron Man, Thor or Nick Fury until a few years ago when Marvel started producing (mostly) damn fine films?

The New 52 - whether you like the titles or not - reinvigorated DC's comics line and, by extension, affected Marvel and the other publishers as well, getting more and more people talking about comics and the heroes that DC publish. Yet Warners failed to capitalise on that.

Sooner or later, the superhero film bubble's going to burst and DC/Warners need to do something before that happens.