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How many people outside of comics had heard of Iron Man, Thor or Nick Fury until a few years ago when Marvel started producing (mostly) damn fine films?
The New 52 - whether you like the titles or not - reinvigorated DC's comics line and, by extension, affected Marvel and the other publishers as well, getting more and more people talking about comics and the heroes that DC publish. Yet Warners failed to capitalise on that.
Sooner or later, the superhero film bubble's going to burst and DC/Warners need to do something before that happens.